Salesforce is taking over Exact Target

Salesforce.com has announced that is taking over ExactTarget for about 2.5 billion dollars. The ExectTarget is best known for it's software for advertising on the Internet and social networks. So far this is the largest Salefroces acquisition, which in recent years acquired 8 companies, among them the Buddy Media which was bought for 680 million dollars. This company also dealt with advertising through social networks.

ExactTarget provides solutions that enable large company's personalization e-mails and text messages, and launch marketing campaigns through social networks. The company has 6,000 customers, including Coca-Cola, Gap and Nike.