Mobile
traffic is growing so fast globally that in some countries it has already surpassed
desktop traffic. That was one of the key conclusions of a year – end Internet
trends report . Once known as “Queen of the Net”, Meeker reported that 13
percent of all Internet traffic is now executed from a mobile device, up from 4
percent just two years ago. In tech-savy India, mobile Internet traffic has
reached 60 percent, surpassing desktop Internet traffic, which has declined to
40 percent.
On the
previous picture is shown that in India from 2008 up to 2012 the internet
traffic via Mobile devices has increased over 60% while the Desktop Internet
traffic has decreased about 40 %. Monetization of the mobile sector is also
growing rapidly, turning in a compounded annual growth rate of 129% in the past
four years. Mobile apps will take home the lion’s share of the $19 billion the
sector is expected to generate this year, 67 percent compared with the 33
percent generated by ads.
Sales of
mobile devices such as smartphones and tablets are expected to gradually
increase over the next three years, moving more than 1.7 billion units in 2015.
Meanwhile, sales of PC and laptops are expected to remain relatively anemic
with less than 400 million units sold.
The adoption
rate of Android phones in the first 16
quarters after their launch has well eclipsed the rate at which people bought
iPhones in their first 16 quarters on the market, with more than 600 million
Android handsets sold compared with Apple’s 100 million.
Nearly 30
percent of adults in the U.S. own a tablet or e-reader, an impressive adoption
rate considering that less than three years ago only 2 percent owned one of the
gadgets.
The
report also touched on the ways technology has dramatically changed our lives in
the past few years, from smartphones vs. sole-purpose cameras to social media
vs. newspapers and even file storage, mobile payments, and education.
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